The first thing to think about when starting a Cafe or Coffee Shop is your level of passion for people.
Yes, people not Coffee, although that certainly helps.
Make no mistake, the Cafe Coffee shop business is all about people. People are looking for quality, comfort and somewhere they can go where they are made to feel welcome and ultimately, remembered.
If you place your focus for a Cafe or Coffee Shop business on being about your customers experience (not yours) you will trump any competitor. Your customers will feel important and loved because you will stand apart from any other service that is lacking. Simple.
Secondly, you need to be able to be organized and assertive enough to train and manage staff.
This is critical because your staff will model your culture and need to be guided into making the experience for the customer ‘all about them’ the minute they walk in your door.
Staff are there to make the customers experience awesome. If they are not focussed on that you have the wrong people.
Never rest making sure this happens for your customers and every single customer will love you for it.
Your staff will too when they realise have a great job that is secure because you are making profits.
Remember, return business is the lifeblood of success.
You must take the lead and create a staff culture that is friendly, efficient, highly attentive and can serve good quality food and coffee with panache. You will be way ahead of 90% of your competition.
So many Cafes and Coffee shops worldwide let themselves down. It’s not hard to cater to your market once you know who they are and what they want.
That brings me to the next fundamental item you need to be able to deal with.
Your appearance and hygiene have a lot of impact on how you are perceived by your customers. Don’t kid yourself that customers won’t notice sloppy appearance and hygiene.
This goes hand in hand with the environment and ambiance you create in your Cafe Coffee shop. Make yourself, your staff and your cafe sparkle and shine in every way possible. You will gain huge points for this simple effort.
Once you have mastered the above in your cafe, you then implement the finer touches of customer satisfaction.
Remember it’s the little things that count.
For example, having fresh water available with a sprig of mint or rosemary is a small touch that impresses people and moves your cafe toward the magical place you want it to be.
Then your customers will do what you want them to do most of all. That is, return again and again.
These are fundamental points for anyone considering opening a coffee shop or starting a cafe.
Contact me here if coaching interests you or use the form on the sidebar to find out what the One Big Thing is you must know to make your Cafe a raging success.
Go for it, live the dream!
Alan Robinson
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